Any game or sport has its own rules & regulations. If you want to win, apart from the best practices, you must update your rules & regulations as well. Search Engine Optimization (SEO) (not only for Google) is also like a game, where its rules and regulations get changed every now and then. Something which worked awesome yesterday turns out to be no use another day. The only way to make yourself lead in the SEO or Search Community is to get updated on time.
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