The blog · Research & practice
Search keeps changing.
So do the questions.
Guides, investigations and experiments on technical SEO, AI discoverability and content intelligence. Written by a practitioner, organised by idea rather than by date, and honest about which pieces are current and which are history.
01 / Start here
Start with something useful.
Three pieces that show how I work: open the evidence first, then decide.
Follow an idea. Not just an article.
One route through the technical evidence trail: how pages get rendered, how bots actually behave, and how to pull the data to check both.
03 / Knowledge map
Explore the ideas that connect.
Four areas I keep investigating. Two have published writing today; two are still being built.
Technical & enterprise SEO
Crawling, indexing, rendering, site speed, audits and the infrastructure underneath search.
Browse technical SEO →Tools, measurement & workflows
Search Console, analytics, audit tools and the hands-on workflows that turn data into decisions.
Browse tools & measurement →AI search & discoverability
AEO, GEO, citation behaviour and how brands are found inside AI answers. First pieces are being researched, not yet published.
See what’s next →Content intelligence
Content gaps, entities and semantic relevance, explored through my Content Quality Intelligence experiment.
See the experiment ↗04 / Complete library
Browse all posts.
Every published piece, newest first. Older posts are labelled with the year they were written.
SEO checklist for Google & AI search
28+ checks for technical access, content, trust and AI visibility, with a printable workbook.
Technical SEO · Deep dive · 2026Log File Analysis for SEO: From Bot Visits to Better Decisions
Server logs, crawl budget waste and AI crawler access.
Search Console · How-to · 2026Search Console data at scale: export it, query it, trust it
Export with the API, keep history in BigQuery and run 12 SQL investigations.
Tools · Review · 2022Dragon Metrics SEO Tools Review | 10 Reasons Why You Should Try It
A hands-on look at an SEO platform built for the Asian market.
Career & craft · 2022The Journey of Best Indian SEO Analyst from Chennai – Manikandan N
How I started in SEO and what the early years taught me.
Technical SEO · Rendering · 2021Powerful Insights of Rendering in SEO | Javascript Technical SEO
Why crawling, rendering and indexing depend on each other.
Archive · Search evolution · 2019BERT Google AI Algorithm Update 2019 | What’s in it for SEO?
An early reading of how BERT changed query understanding.
Archive · Google updates · 2019How to Recover from “Google March 2019 Algorithm Update” – ASAP
Historical analysis of a core update and its ranking swings.
Career & craft · Updated 2021Think Like a Search Engine to Become an SEO Specialist in 2021
A mindset guide for people starting out in SEO.
Archive · Tools · 2018How to Use Google Lighthouse Tool for SEO Audits | SEO Tools 2018
When Lighthouse added an SEO audit, and how to use it.
Archive · Career & craft · 2018Top 10 Soft Skills for Successful Digital Marketer in 2018
The non-technical skills that keep a marketing career moving.
Archive · Google updates · 2018Speed Update July 2018 – Official Ranking Factor for Mobile Searches
When page speed became an official mobile ranking factor.
Archive · Search Console · 2018New Search Console Released with Top 4 New Features to Webmasters
The new Search Console arrives: what changed for webmasters.
Archive · Search evolution · 2018White Hat SEO Techniques 2018 | 10 Ways to Increase Organic Traffic
Guideline-first tactics as they stood in 2018.
Archive · Analytics · 2018How to Use RegEx for Advanced Google Analytics for Quick Decision Making Process
Regular expressions for faster analytics filtering.
Archive · Search evolution · 2017Top 5 SEO Trends in 2018 to Rank #1 in Google and Increase Organic Traffic
Where I thought search was heading, as of late 2017.
Archive · Google updates · 2017How to Recover from Google Penguin 4.0 Penalty? Penguin Recovery Tips
Diagnosing and recovering from a Penguin hit.
Pieces marked Archive were written for the search landscape of their year. Read them as history and context, not as current advice. Every link above is a normal page, so the full list stays readable even without filters.
05 / The research queue
Questions I’m exploring next.
Hypotheses and experiments in progress. None of these are published articles yet, and I’ll say so until they are.
Beyond keywords: a content quality intelligence framework
Entities · N-grams · Meaning
How AI assistants discover, select and cite web content
AI visibility · Citation research
Using Screaming Frog and AI for richer content investigations
Auditing · Automation · Evidence
06 / The philosophy
Less recycled advice.
More useful thinking.
I write to connect what search data shows, what the technology makes possible and what readers actually need. Some answers come from experience. Others begin as experiments worth testing, and I label which is which.