The blog · Research & practice
Search keeps changing.
So do the questions.
Guides, investigations and experiments on technical SEO, AI discoverability and content intelligence. Written by a practitioner, organised by idea rather than by date, and honest about which pieces are current and which are history.
01 / Start here
Start with something useful.
Three pieces that show how I work: open the evidence first, then decide.
Follow an idea. Not just an article.
One route through the technical evidence trail: how pages get rendered, how bots actually behave, and how to pull the data to check both.
03 / Knowledge map
Explore the ideas that connect.
Four areas I keep investigating, each with published writing or experiments today.
Technical & enterprise SEO
Crawling, indexing, rendering, site speed, audits and the infrastructure underneath search.
Browse technical SEO →Tools, measurement & workflows
Search Console, analytics, audit tools and the hands-on workflows that turn data into decisions.
Browse tools & measurement →AI search & discoverability
AEO, GEO, citation behaviour and how brands are found inside AI answers, starting with a 200-run AI visibility field test.
Browse AI search →Content intelligence
Content gaps, entities and semantic relevance, explored through my Content Quality Intelligence experiment.
See the experiment ↗04 / Complete library
Browse all posts.
GeoSurge Review: What 200 AI Visibility Runs Taught Me
200 prompts tracked through ChatGPT: what it takes to run, how to read the dashboard and what one visibility score hides.
Tools · Screaming Frog · 2026Screaming Frog V25+: Every New Feature, Tested with Claude MCP
JSON config, MCP config tools, Markdown export and Auto Throttle, each tested on V25.1 with Claude prompts and limits.
Career & craft · Guide · 2026Search Career Guide 2026: How to Thrive in the AI Era
SEO, AEO, GEO and agentic SEO: a five-layer framework, skills scorecard and 90-day plan for AI-era search.
Technical SEO · Audits · 2026Lighthouse for Technical SEO: What It Measures, What It Misses, and the Stack Around It
What each Lighthouse 13 category measures, the new Agentic Browsing audit, its blind spots and the tools around it.
Checklist · Field guide · 2026SEO checklist for Google & AI search
28+ checks for technical access, content, trust and AI visibility, with a printable workbook.
Backlinks · Framework · 2026Backlink Audit & Link Risk Analysis 2026: Evidence-First Guide
A 10-step workflow, the LINK framework, disavow rules and a free evidence-log template.
Analytics · Regex · 2026Regex for GA4 & Search Console 2026: 36 Tested Filters
36 tested regex recipes for GA4 and Search Console, with a pattern lab you can try in the browser.
Technical SEO · Deep dive · 2026Log file analysis for SEO and AI crawlers
Verify Googlebot, find crawl waste and orphan pages, and see which AI crawlers reach your site, with 9 interactive tools.
Search Console · How-to · 2026Search Console data at scale: export it, query it, trust it
Export with the API, keep history in BigQuery and run 12 SQL investigations.
Technical SEO · Rendering · 2026JavaScript SEO 2026: Google, AI Crawler Render Gap Analysis
Can Google and AI crawlers see your JavaScript? Find the render gap and hand developers a fix.
05 / The research queue
Questions I’m exploring next.
Beyond keywords: a content quality intelligence framework
Entities · N-grams · Meaning
How AI assistants discover, select and cite web content
AI visibility · Citation research
Using Screaming Frog and AI for richer content investigations
Auditing · Automation · Evidence
06 / The philosophy
Less recycled advice.
More useful thinking.
I write to connect what search data shows, what the technology makes possible and what readers actually need. Some answers come from experience. Others begin as experiments worth testing, and I label which is which.